SMS activation by geolocation: what is it? How does it work?

Do you want to optimize your company’s marketing campaigns and achieve better results? Have you considered activating SMS by geolocation? If the answer is “no,” then you may be wasting your time!

A survey by the Pew Research Center found that, in 2018, approximately 60% of Latin Americans over the age of 18 had smartphones, four times more than in 2013, when the average was just 15%.

Now imagine all these devices circulating, connected to the Internet 24 hours a day, sharing the location information of their users. It is easy to see that this democratization in the use of technology has allowed companies to have access to a series of data on the consumption habits of the population.

This type of information has great value for marketing, since it allows the development of much more effective campaigns, focused on the needs of consumers.

So that you understand how this can help your company, we have prepared this article, in which we will talk about how the activation of SMS by geolocation works in practice. Let’s go there?

After all, what is geolocation SMS activation?

The activation of SMS by geolocation is a marketing strategy based on the segmentation of a target audience based on their geographical position.

This means that this practice takes into account factors such as: the region where they live, the places they frequent and their consumption habits, which allows the targeting of personalized advertising and, therefore, much more efficient.

How does SMS activation work in practice?

A geolocation SMS activation strategy is to offer the right product, at the right time, to the right person. You’re confused? Calm down, we’ll explain it to you!

Let’s say you have a clothing store in a mall. Thousands of people pass by every day, but not all of them enter your store, right? We can also assume that whoever your customer was is more likely to buy something from you than someone who has never entered your store. Does it make sense right?

Knowing this and having access to geolocation data, you can identify the moment when these people enter the mall or are nearby, and send them an SMS with promotions.

It is a very simple example, but it is already giving a good idea of ​​how a marketing strategy with geolocation SMS shots works in practice.

How can activating geolocation SMS help your marketing strategy?

Audience segmentation ensures that you offer the right product to the right people. In this context, the activation of SMS by geolocation is an excellent way to strengthen ties with your consumers, increasing the popularity of your brand, as well as the number of sales.

However, this is only possible from improved data collection, and this is where geolocation comes in, allowing you to better understand your consumers, with information on where they come from, where they go, what places they frequent, what do they consume etc.

It is this tool that will provide you with the necessary data for the development of your campaigns and, later, will help you find and reach your target audience at a time when the chances of conversion are greater, that is, when they are close, willing to buy.

Are you clear about what the geolocation SMS trigger is and how does it work?

If what you are looking for is a result, it is essential to know where your target audience is and to know their needs. Add to that the effectiveness of an SMS activation campaign by geolocation and you will surely increase the sales of your business.

Maplink, together with your IT or development team, offer a robust solution, using technology to optimize your company’s operations, ensuring strategic information that reduces operating costs.

We are the largest geolocation technology company in Latin America, with 20 years of experience in the field!

We develop solutions that allow you to use geolocation intelligence to improve the integration between online and offline channels, through the integration of your system with the Google Maps API. But what are the benefits of this in practice?

  • Greater service efficiency, reducing response time and facilitating access to each client’s history.
  • Greater agility and improved communication between the customer and the company, ensuring a much more positive shopping experience for the consumer.
  • Greater agility in the workflow, since the system begins to feed automatically and in real time.
  • Cost reduction by automating activities, eliminating the use of paper and optimizing travel by grouping geographically close jobs.
  • Access to updated data, which facilitates the monitoring of metrics and indicators that guarantee customer satisfaction.
  • Improved profitability due to higher equipment productivity.

We support companies that are protagonists and references in the markets in which they operate, such as: Free market, Despegar.com, Gol Airlines, Nestle Y BRF.

Schedule a conversation with one of our specialists right now.

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